See who's replying
When a teammate is already writing to a creator, everyone on the thread sees it, so nobody answers twice.
From first DM to paid post, in one place
Find creators who fit, keep every Instagram, TikTok and email conversation in one thread, and track each deal until the post is live and paid.
Notifications pile up beside the Lazyloop inbox: Instagram messages, a TikTok video reply, a Story reply, a shared Reel, a photo and two emails, while the unread counts on Instagram, TikTok and Gmail climb. One by one they drift into the inbox, each into its creator's conversation; Maya Ortiz's email joins her Instagram conversation. Her thread opens, she confirms a draft by the 21st and posts by the 28th, and her deal fills in from her own words: $1,200 for one Reel and three Stories, draft due Mar 21, posts by Mar 28, 30 days of organic usage.
Works with Instagram, TikTok and Gmail
Your week, before and after
Fourteen unread DMs on your phone, rates in a spreadsheet, a follow-up on a sticky note and a call nobody can explain.
One thread per creator, the deal beside it, and the follow-up already scheduled.
Find
Find creators who fit, and see them up close
- Search by niche, location, audience and engagement.
- Open a creator to see who follows them, what they post and what you paid them before.
- Add them to a campaign's shortlist in one click.
Creator search for the Spring launch. The search types skincare, five filters appear and eight creators load with their photos, followers, engagement, average views and the share of their audience in the United States; Ava Kim is marked Worked together, $900 in November. The cursor opens Maya Ortiz: barrier repair routines and honest reviews from Los Angeles, 48.2K followers, 4.8% engagement, 21.4K average views, an audience 71% in the United States, 64% aged 18 to 34 and 82% women, and six recent posts. It adds her to the Spring launch shortlist, which goes from 11 to 12 creators.
Reach out
Message the whole shortlist, and follow up only where it's quiet
- Write the first message once. Each creator gets it from your brand's own account, with their name in it.
- Set a follow-up for a few days later. Anyone who replies is taken out of the sequence.
- Replies land in the inbox, in each creator's thread.
The Spring launch outreach for twelve shortlisted creators, shown with their photos. Start sequence is pressed on Monday, Mar 2, and the first message from @haldenskin goes to all twelve, each marked sent. On Tuesday Maya Ortiz, Ava Kim, Ren Sato, Hana Cho and Jules Moreau reply. On Thursday the follow-up, set for three days after the first message, goes only to the seven who did not reply: Sofia Lane, Theo Brooks, Nina Alvarez, Kai Turner, Leo Park, Elena Ruiz and Lucas Reed. The counts read Sent 12, Replied 5, Followed up 7.
Talk
One thread per creator, wherever they write
- Instagram, TikTok and email from the same creator land in one conversation.
- Leave a teammate a note only your team can see, and see who is already replying.
- Every reply shows which account it leaves from, and Needs reply clears when it's sent.
Maya Ortiz's conversation in the inbox. After the Spring launch sequence's first message, Maya types and replies on Instagram: Love this! I've used your barrier cream for a year. What's your budget for Reels? Priya asks her to email rates and timing, the conversation moves to email, and her email arrives: one Reel and three Stories for $1,200, with 30 days of organic usage. Her email address joins her Instagram account, and her row is marked Needs reply. Priya leaves an internal note for Sam Lee, the header shows Sam is replying, and his reply goes out by email as partners@haldenskin.example, the channel she wrote on last: Thanks Maya, $1,200 works for us. Could you send a draft by Mar 21? Needs reply clears. In the list, a review card asks whether a new TikTok account is the same person as Ren Sato on Instagram.
Close
Agree the terms in the creator's own words
- Keep the rate, deliverables, dates and usage in the deal, each with the creator's own words beside it.
- Everyone on the team works from the same terms, so nobody quotes an old rate.
- Mark it agreed, and the campaign board moves the card for you.
Maya Ortiz's Spring launch deal beside her messages. In her email the words one Reel and three Stories, for $1,200 and 30 days of organic usage light up one at a time, then a draft by the 21st and post by the 28th in her Instagram message, and each value lands in the deal's terms with her words and their source beside it: rate $1,200, deliverables 1 Reel and 3 Stories, draft due Mar 21, post by Mar 28, usage 30 days organic. The cursor presses Mark as agreed and the status changes from Negotiating to Agreed.
Deliver
Review the draft, check the post, pay the creator
- Drafts sent in DMs or email land on the deal. Pin a comment on the frame, and your changes go back to the creator in their thread.
- When the post goes live, see the date, the brand tag, the #ad disclosure and when your usage ends.
- Record the payment and the invoice, then see where every deal in the campaign stands on one board.
Maya Ortiz's deal page for the Spring launch, $1,200, owned by Sam Lee, with a track of its steps: terms agreed Mar 10, brief sent Mar 11, draft, live and paid. On Mar 19 her first draft of the Reel arrives in her Instagram DM: Here's my first cut of the Reel. Thoughts? Priya pins a comment on the frame at 0:02, Show the label in the first three seconds, and presses Request changes; it is sent to Maya on Instagram. Draft v2 arrives on Mar 20 with the label in the first three seconds and is approved, a day early. On Mar 27 the Reel and three Stories are live, on time, with 24.6K views, 1,980 likes and 112 comments; the caption tags @haldenskin and carries the #ad disclosure, and the 30 days of organic usage end Apr 26. On Apr 3 she is paid $1,200 by bank transfer against invoice 0328, and the status turns Paid. Beside it, the agreed terms keep Maya's own words and their sources.
The Spring launch board on Friday, Apr 3, with twelve creators in six columns: Outreach, Negotiating, Agreed, Draft, Live and Paid. Maya Ortiz's card moves from Live to Paid, the campaign's paid total goes from $1,500 to $2,700 of $6,700 agreed, and paying Maya leaves the up next list, which keeps Ava Kim's draft due Apr 6, Elena Ruiz's brief to send by Apr 6, Jules Moreau's draft due Apr 8 and the date Maya's usage ends, Apr 26.
Built for teams
Everyone works from the same threads and deals, sees who is on what, and gets only the access they need.
Assign in one click
Give a conversation to the right person, and it lands on their list.
Roles for owners, admins and members
Each person gets the access their part of the job needs.
Sign in with a code, no passwords
We email you a six-digit code, or you continue with Google.
Support access only while you allow it
When the owner turns it on, our support team can look, read-only, for 72 hours. Turn it off any time, and every visit shows in your audit log.
Each brand in its own workspace
Creators, conversations and deals stay inside the brand they belong to. Nothing is shared between workspaces.
Close the loop on every creator deal
Lazyloop is in early access. Leave your work email and we'll email you when there's room for your team.
1PNPriyaAt 0:02
Show the label in the first three seconds
Resolved in v2